One Delicious Reason To LUV The Summer Heat

When In Las Vegas and the weather has you feeling like you'll spontaneously burst into flames, there's a frozen custard place by Downtown Las Vegas that will not only keep you from having to stop drop and roll, but have you fall in LUV with the summer heat.

Luv It has stood the test of time and has seen a lot of changes this city has gone through. Standing in the same spot since 1973, this hidden gem has been using the same quality products and recipes to create and serve delicious frozen custard, shakes, malts and hard packs.Being a to-go spot, you’ll see a lot of people sitting in their cars or just hanging around the store enjoying their treats.

Now for those who haven’t tried frozen custard, you might want to beat yourself up because you're pretty much missing out on one of the best things ever created.Even though it’s very similar, frozen custard has a richer, creamier and denser texture compared to regular ice cream.

Banana Split $5.95
(Frozen Custard, Banana, Strawberries, Marshmallow, Crushed Peanuts and Maraschino Cherry)

With no hesitation I went straight for one of their specials, the delicious Banana Split! “Frozen Custard Made Daily with Fresh Cream and Eggs”, topped off with fresh fruits and my body's heat sensors just shut down.

The Western Special $5.75
(Frozen Custard, Covered in Hot Fudge, Hot Carmel, Salted Pecans, and Maraschino Cherry)

Looking for something a little more classic and bursting with flavor? Make sure to try the Western Special! Nothing says sugar rush like frozen custard with hot fudge and caramel!

The future seems bright for this city and with so much going on, it’s nice to find something that hasn’t changed and to remind you of classic Las Vegas. Doesn’t matter if you’re a local or a tourist, Luv It Frozen Custard will have you LUV this city.

Luv- It Frozen Custard

505 E Oakey BlvdLas Vegas Nevada 89104

(702) 384-6452



OPEN: Sunday - Thursday 1:00 PM – 10:00 PM

Friday – Saturday 1:00 PM – 11:00 PM

Cesar Renteria

Cesar was born and raised in Las Vegas. He is part of the first generation from his family, who originated from Guatemala and Mexico, to be born in the US. His career background started in the automotive industry. A few years later, transitioned to customer service and hotel operations. He is definitely an outgoing, dorky type of guy that never stops laughing or smiling and absolutely loves discovering new things and places. You will often catch Cesar anywhere that serves good food and good vibes. Being a husband and a full time dad, he loves collecting Pokemon cards with his little girl. If you ever see him out and about, stop by and say hi. He loves meeting new people!